Cornerstone Cafe

A conceptual project inspired by an abandoned corner store surrounded by high-rise apartments, schools, and a central bus stop.

The concept reimagines the space as a welcoming community hub that celebrates connection, comfort, and coffee. The visual identity is rich in meaning, grounded in the idea of restoring warmth and purpose to a forgotten place.

Using this narrative as a foundation, a cohesive design system was developed - encompassing the logo, colour palette, typography, iconography, website, ancillary products, uniforms, livery, wayfinding system, and a typographic landmark.

Together, these elements form a unified and expressive brand identity that reflects the café’s role as a modern cornerstone within its community.