OVERVIEW

In today’s society, shoes have become more than just a necessity...

They’re a form of self-expression.

With social media constantly dictating the latest trends, it’s easy to get caught up in the rush to stay ahead of the curve, hunting for the next big thing in footwear. But there’s a problem with this constant cycle: fast fashion. This rapid turnover in trends leads to mass production, and the unfortunate result is that countless shoe boxes are created, used briefly, and then discarded.

But what if the shoe box could be just as cool and functional as the shoes themselves?

What if it matched the aesthetic of the shoes and served a purpose beyond its initial use? If there’s space for the shoes in our closets, there’s space for the box too.

Let’s give people a reason to keep it, designing packaging that they’ll want to hold on to, rather than toss aside.