LIV
LIV is a Sauvignon Blanc spritz inspired by La Dolce Vita: a bright, refreshing take on wine that captures the colour, character and effortless joy of an Italian summer.
VISUAL IDENTITY | PACKAGING
Brief
To create a contemporary Sauvignon Blanc spritz for the modern drinker, inspired by the ease of an Italian summer. Offering a lighter and more approachable alternative to traditional wine.
Creative Direction
LIV draws inspiration from La Dolce Vita, “to live the sweet life” the Italian philosophy of finding pleasure in the everyday. Long lunches, fresh bread from the local shop, music spilling into the street, couples dancing and families gathered around the table. It’s a celebration of the beautifully ordinary moments that make life feel full.
LIV, a play on “live”, captures that philosophy in a single word: an invitation to slow down, be present and enjoy the good life as it happens. Rather than selling an idealised Italian escape, LIV romanticises the people, rituals and spontaneity that give it character. Warm, social and a little nostalgic, the brand isn’t simply selling a spritz, but a way of living.
A little taste of La Dolce Vita, wherever you happen to be.
The Stories
Each can tells its own little story, capturing a different character and moment from everyday Italian life. From the local carrying home a fresh loaf to a couple caught dancing together, the illustrations turn each drink into a snapshot of La Dolce Vita.
Designed to be discovered across the range, these moments give each can its own personality while building a larger story when brought together. Rather than simply choosing a flavour, you’re choosing a moment, a character and a little piece of the LIV world to take with you.
La Dolce Vita (1960) - The Movie
MIZU
