Introducing a Sauvignon Blanc Spritzer that redefines wine for the modern drinker - lighter, cleaner, and effortlessly refreshing. Inspired by the golden ease of an Italian summer, this naturally crisp spritz delivers the vibrant flavour of classic Sauvignon Blanc in a more approachable, low-calorie format. It’s crafted for casual moments, social catch-ups, and everyday celebrations. Fun, natural, and made for a lighter lifestyle.

The name “LIV” is an abbreviation for “Live”. The Italian phrase, “La Dolce Vita”, translates to “the sweet life”, and refers to a lifestyle of pleasure, indulgence, and enjoying the good things in life. It evokes a sense of living to the fullest through simple pleasures like good food, wine, spending time with loved ones, and appreciating beauty in places and culture.

The design of this can aims to reflect this, providing buyers with a taste of the italian summer, in a can. The authentic illustrations, drawn by hand, the vibrant colour palette, and story behind it influences consumers to purchase not just a drink but a feeling.